“Best coach I’ve ever had. He helped me see what I’m truly capable of both in and outside the gym. James motivated me a lot throughout my fitness journey and without him I wouldn’t have made much progress.”

James George
Strength coach. In person in Ringwood, and online.
How I got here
The storySport has always been a constant thread in my life. Growing up, I was involved in just about everything: athletics, soccer, tennis, swimming, karate. Each one taught me something unique about training, movement and competition.
Soccer took me furthest. I trained and played as a junior in Italy, and played high-level junior soccer in Victoria. I had the skills, the playing IQ and the aerobic engine. What I didn't have was size and strength.
That gap is what I coach now. I studied at Deakin University, and I see training not just as exercise, but as a lifelong skill that builds confidence, community and character.
How I coach
MethodMovement screen first.
Nothing is loaded until I've seen how you move.
Get stronger, fitter and move better every week with a plan built around your schedule and experience.
Your program is built around your week.
Reviewed every six weeks.
The plan changes when it needs to.
