JAMES GEORGE
James George coaching a client through a loaded barbell squat in the gym

Lift Heavy.
Move Well.
Be Athletic.

Strength. Running. Performance

5.0
13 Google reviews
Take the
fit test
Six questions,
two minutes →

How it runs

Method
01

Discovery Call

Chat with me on zoom about your goals, experiences and expectations. It's a 15-30 minute call.

02

Programme

Get stronger, fitter and move better every week with a plan built around your schedule and experience.

03

Review

A review scheduled every 6 weeks. The plan changes when needed.

See how coaching works →

Ways to train

Services
01

Online Coaching

Train on your schedule, wherever you are.

$69 AUDper week

A fully personalised program delivered through an app, with every set and rep laid out. You send your session videos, I review your technique and load, and we adjust week to week so progress never stalls.

  • Custom written program, updated every week
  • Video technique review on your main lifts
  • Check-in call at the end of each training block and direct message access
See online coaching →
02

In-Person 1:1 Coaching

Every session coached, every rep watched.

$99 AUDper week

One-to-one sessions on the gym floor. Your program is written for your schedule and your history, and I coach you through it in person — setup, execution and load progression handled session by session.

  • One coached 1:1 session a week
  • Full programming and tracking
  • Numbers checked and the plan adjusted as you progress
See in-person 1:1 →
03

Full Service

The complete package: coached in the gym and supported everywhere else.

$119 AUDper week

A blend of the two. In-person 1:1 sessions on the gym floor plus a fully personalised program on the app for the sessions you do on your own — so every week is coached, not just the ones we share.

  • In-person 1:1 sessions plus online programming in between
  • Video technique review on the lifts you train alone
  • Check-in call at the end of each training block and direct message access
See full service →
Not sure which fits? Take the fit test →
James George, strength coach, on the gym floor
The coach

James George

Sport has always been a constant thread in my life.

4
Years coaching
More about James →

What clients say

A
Andrew
Google review

“I signed on with James about a year and a half ago and under his guidance I made some of the best progress I’ve had in powerlifting. I broke through my bench plateau and even competed in a competition.”

A
Amelia Jordan
Google review

“Since training with James, my technique and form have improved a lot, which has given me the confidence to start increasing the weight. I’m really happy to see the progress I’m making and feel like I’m getting stronger.”

D
Daniel Bayrami Virsagh
Google review

“Best coach I’ve ever had. He helped me see what I’m truly capable of both in and outside the gym. James motivated me a lot throughout my fitness journey and without him I wouldn’t have made much progress.”

K
Kate Euvrard
Google review

“James is an incredible online coach who truly goes above and beyond. Even from a distance, his hands-on approach to programming. I loved the detailed feedback twice a week, which really kept me more accountable and that ensured I was getting the most out of my sessions. Coming back into contact sport, James really helped me get my strength back and fine-tuned that last bit of training for me. His energy is infectious through the screen; he has such a beautiful persona. Highly recommend if anyone’s looking for this level of support and quality coaching”

N
Nikki Gaunt
Google review

“James is an amazing coach! I would highly recommend him to anyone, he helped me feel more confident in the gym from powerlifting and technique. James was great at understanding my abilities, setting out a great program that suited my routine and always had time to talk and move things around if needed. Made incredible improvements to my strength. If I could give 10 stars I would”

S
Srinivas Ramesh
Google review

“James is a great powerlifting coach who genuinely listens and adapts his approach to suit your routine, goals and ability. He explains technique and programming in detail without ever being overbearing. I really enjoyed working with him and made significant improvements in my lifts under his coaching. I would highly recommend him to anyone looking to improve their strength and technique and hoping to understand how to fit this journey into their routine.”

A
Anthony George
Google review

“I am a 2:48 marathon runner. James has been helping me by overseeing my strength exercises and nutrition requirements to facilitate my high volume run training. A few weeks into the program, I have noticed a marked improvement in my ability to back up my hard sessions. Thanks James.”

M
Michelle George
Google review

“I have the opportunity to work with James who expertly guides me through a tailored exercise program designed specifically for my needs, which includes osteopenia. With a degree in exercise and sport science, he is extremely knowledgeable about the importance of regular exercise for bone health. The program is thoughtfully structured, starting with foundational exercises focused on core strengthening. This approach not only built my confidence but also laid the groundwork for gradually introducing more challenging exercises. I appreciated the gradual progression, which ensured that I felt comfortable and capable at each stage. He consistently checks in on how I am feeling. Overall, my experience has been overwhelmingly positive. I have improved my overall strength and fitness. I highly recommend James for anyone looking to improve their health through a structured and responsive exercise regime.”

I
Isobel Piantella
Google review

“James is an amazing coach! I struggled a lot at the start of my gym journey with anxiety and getting into the gym, and when I started working with James he slowly started to help me overcome the new gym anxiety and nerves of going in. Since working with James I’ve PBd all of my lifts, felt more confident within myself and have just been happier. I highly recommend his services!”

P
P Fong
Google review

“Thoroughly recommend James. He's helped me improve my strength and mobility.”

J
Jennifer Le
Google review

“James is a great coach! He is respectful and has great energy and I learnt a lot with him. I enjoyed learning aspects of powerlifting and would highly recommend anyone who is interested in powerlifting or if they are a beginner and want to get the foot in the gym. 😊”

J
Jordan Dalal
Google review

Rated 5 stars, no written review

B
Brad Scott
Google review

Rated 5 stars, no written review

View all 13 reviews on Google →
James George coaching a client through a loaded barbell squat
James George's training group together on the gym floor
James George briefing his training group in the gym
Ready to start?Every coaching relationship begins with a conversation. Take the two-minute fit test and James will be in touch to book your consultation.
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